Mumbai: HDFC Life has partnered with the Society for Innovation and Entrepreneurship (SINE), IIT Bombay to launch HDFC Life InsUReka – a national innovation challenge designed to uncover transformative Insurtech solutions from startups across the country.
The HDFC Life InsUReka challenge is a strategic initiative that aims to foster next-generation technologies addressing real-world challenges in life insurance.
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It calls upon Indian startups to co-develop impactful, tech-enabled solutions that elevate customer experience, enhance risk management, streamline operations, and accelerate digital transformation in the insurance sector.
Key Features of HDFC Life InsUReka:
- Proof-of-Concept (PoC) Collaboration: Selected startups will have the opportunity to build PoCs with HDFC Life. Successful outcomes may translate into long-term enterprise contracts.
- Mentorship and Bootcamps: Participants will receive domain-specific mentorship from HDFC Life leaders and tailored workshops at SINE IIT Bombay.
- Scale and Visibility: Startups will gain exposure to real-world problem statements and access the infrastructure and support to scale their technology for industry-level deployment.
- Showcase Opportunities: Finalists will participate in a startup showcase, opening doors to strategic partnerships and national visibility.
“We are thrilled to launch HDFC Life InsUReka in partnership with SINE, IIT Bombay,” said Sameer Yogishwar, Chief Operating Officer, HDFC Life.
“This initiative reflects our commitment to reimagining life insurance through collaborative innovation. We aim to build future-ready solutions and believe this platform will empower startups to contribute meaningfully toward our vision of achieving ‘Insurance for All by 2047.’”
SINE IIT Bombay, one of India’s premier technology business incubators, will play a pivotal role in evaluating applications, shortlisting high-potential startups, and supporting them throughout the innovation journey.
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“This challenge is a unique opportunity for startups to solve high-impact, insurance-related problems in collaboration with an industry leader,” said Shaji Varghese, CEO, SINE IIT Bombay. “Through HDFC Life InsUReka, we are proud to extend our support to entrepreneurs who are building the future of Insurtech.”
Application Deadline: July 7, 2025
Startups interested in participating can apply via the official portal: hdfclifeinsureka.sineiitb.org
For queries, contact: Hdfclife.InsUReka@sineiitb.org
